Erythritol is a natural sugar alcohol that serves as a multifunctional ingredient in skincare and cosmetics. Known for its humectant properties, it helps attract moisture to the skin, resulting in a plumper, healthier appearance. This gentle ingredient is also non-toxic and suitable for sensitive skin, making it a popular choice for those seeking hydration without irritation. In addition to its moisturizing benefits, erythritol can enhance the texture of formulations, providing a smooth and soft feel upon application. Its antioxidant properties help protect the skin from environmental stressors, contributing to a youthful glow. With its safe profile and effective results, erythritol is an excellent addition to any beauty regimen.